Taking Muhlenberg College’s business senior CUE: Business policy & startegy was a game-changing conclusion for my business studies. It expertly integrated all of the information and experiences I had gained from my major, exploring how businesses function in dynamic situations by utilizing a strategic management framework. Throughout the course, we explored morally, socially, and environmentally sustainable behaviors in addition to profit as a metric of success. This more comprehensive approach to business success, together with the unique difficulties nonprofits and small firms have, have greatly expanded my understanding of what constitutes an effective strategy in many settings.

I was able to comprehend the significance of flexibility and responsiveness to changing circumstances with the aid of this historical lens. The multidisciplinary approach increased my grasp of strategic management by incorporating ideas from liberal arts courses like philosophy, sociology, and history. I discovered that business strategy could be seen as a personal craft that could direct my professional development as well as a corporate requirement. The practical experience of collecting, evaluating, and presenting data was especially beneficial since it gave me the tools I needed to adjust to the always shifting business environment and make well-informed strategic decisions. In addition to preparing me for my future profession, this course made me realize how important it is to approach strategy from a broad, interdisciplinary perspective.